Valerie VanBooven
  • Founder/ Co-Owner, LTC Expert Publications
  • Founder/ Co-Owner, Approved Senior Network
  • Founder/ Owner, You. On TV, Now!

Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”

Valerie is a Registered Nurse and author:

  • Aging Answers (2003),
  • The Senior Solution (2007)
  • Priceless Caregiving (2009)
  • Let There Be Leads (2012)
  • Every Edge (2018)


Valerie was born in Richmond, Kentucky in 1971. She grew up in St. Louis, Missouri. (Go Cards, Go Blues!)

She spent her childhood years in the Parkway School District, and graduate in 1989 from Parkway South High School.

She immediately went to nursing school at Barnes Hospital School of Nursing in downtown St. Louis. (Now Goldfarb School of Nursing at University of Missouri, St. Louis)

Valerie finished her bachelor's degree at University of Missouri, St. Louis while working full-time in the Burn Unit at Mercy Hospital in St. Louis.

Skip forward a few years...

Her adventure in internet marketing began as a self-promotion experiment (for a book she wrote while getting divorced from her first husband, who BTW is a nice guy and we are still friends.) and ended up becoming a full-time marketing consultant for the senior care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.

2005 married to the amazing Charlie Whitsell

Valerie and Charlie were married in 2005 and moved into their first home together. Whoot!

We met in a weird situation, and have kept it weird all these years!

2007 here come the Whitsell Triplets.

I'm not really a "kid" person, but we figured we should try at least once. We tried. We succeeded. We had triplets!

I am now a kid person, sort of.

I don't touch other people's kids, I don't like crying kids. But, I do love my own kids!

Maddie, Sophia, and Samantha were born on March 5, 2007 at 1:35am-ish, at 31 weeks. They spent 4-6 weeks in NICU at Mercy St. Louis.

Today, 12 years old. They are happy, healthy, beautiful, funny nerds like their parents.

Charlie is an amazing father, and with a little help, he has raised these girls to be kind and generous.

2008 Baby #4 - LTC Expert Publications

In 2008, when the triplets were 1 year old- (great timing, right), Valerie decided to open up shop and leave the corporate world behind for a new adventure in entrepreneurship.

By 2010, they were actually making some money! So Valerie talked to an old professional acquaintance, George Novoson- and they became business partners.

George has survived Valerie for 11 years now.  He makes a great money manager, business developer, and all around straight talk, common sense brain of the business.

LTC Expert Publications is now celebrating 11 years as the most trusted and respected digital marketing agency for the home care & senior care market.

2015 Approved Senior Network Begins- 2018 It RAMPS UP!

2018 The Valerie V Show! Starts on Facebook and YouTube.

2019 You, On TV, Now Starts.

Charlie and Valerie December 2018
Charlie and Valerie December 2018